Most of us grew up in the 70’s and 80’s, which was arguably the golden age for toys, toy related merchandise, and cartoons. New rules regarding advertising to children, as well new marketing strategies by toy companies, meant that kids could play with their toys, watch a daily cartoon starring their favorite toy heroes, and read their adventures in comic books all at the same time.
This strategy led to the successful re-launch of one of the most popular toys in history: GI Joe. It also led to the creation of some of the most enduring franchises of the last 40 years, including Masters of the Universe, Transformers, Teenage Mutant Ninja Turtles, and a slew of others.
It is safe to say that nostalgia is what got us back into GI Joe and is partly what brings us to these forums and websites every day. The PHX Customs gang wanted to celebrate nostalgia and help relive a little bit of that childhood feeling when we found our most desired new toy under the tree at Christmas. Every day for the next two weeks, we will reveal customs based on our favorite childhood toys. Some will be from well known toy lines while others will be more obscure. By the end of the project, we’re hoping that to hear ‘’Hey! I remember that!’’
PHX presents the Retro Toy Chest.
The PHX gang – Bucky, Dusty79, and Oreobuilder